The use of modern marketing by businesses like Elderwerks and even professional services like Witkowski Dental has been changing with the new age of technology. Traditional marketing has seen how Facebook, Google Plus, Twitter, YouTube, and other social media platforms have gathered many more contacts than traditional television, radio, and print advertising. The usage rates have increased from advertisers like Gift Check Program reaching out to a select few contacts to building personal relationships with millions of followers on various social networks. Here is how social media marketing differs from traditional marketing.
1. The medium
In traditional marketing, the mediums have been mainstreaming, with tv and radio as the most prominent methods to reach customers. While in social media marketing, the medium has changed to include almost all the existing traditional forms of communication. The use of social networks such as Facebook, Twitter, YouTube, and blogs has seen a vast improvement in marketing and brand image.
2. The direction
Mark Faud runs the marketing for Bodytech Total Fitness and also for Total Paving and notes “Traditionally, the direction of marketing has been a one-way communication, which has been top-down. In social media marketing, the transmission is interactive and, in certain cases, can be two-way. Some companies have even used social media to interact directly with customers and users to help solve problems or get feedback. It has turned the traditional view on its head as they communicate with their followers to maintain a relationship.”
3. The placement
Traditionally, advertising has been placed in certain situations to reach a wider audience. Social media allows ads to be placed in certain demographics or places where consumers communicate. It allows for more effective placement and improves the effectiveness of marketing campaigns. Traditionally, companies like True Medspa Center and others like IPA Applications have used marketing to communicate with their customers and prospects. In the digital age, it is not just used to communicate but also uses new media such as blogs and wikis to connect with social networks with millions of users.
4. The goal
Traditionally, marketing goals were to inform, persuade and remind a customer of your product or brand. Social media marketing aims to build relationships and communicate with followers. It uses campaigns such as contests, promotions, and publicity to gather more followers and make more connections. The use of Facebook has seen companies build up brands with millions of links and connections within a short period. This traditional technique could have taken years, but social media has made it happen in a month or two.
5. The customer
Traditionally, marketing has targeted the customers who could afford it and wanted to buy the product. In social media marketing, the campaigns can target various demographics such as age, gender, geographical location, and interests.
6. The price
Traditionally, it can take a long time to build up a large campaign or even start small. In social media marketing, it is instant and fast. Companies can start with a small campaign to test the market and get feedback. It is also cheaper than traditional advertising as the cost of entry is low and only requires a presence on social networking sites.
Social media marketing uses traditional communication mediums such as tv, radio, and print to reach out to their audiences. Then it builds a relationship by building social networks, making connections on a personal level, and taking advantage of its interactive nature. Generally, social media marketing has taken over traditional marketing and uses a more interactive, social medium as its base.